Sniffing out avoidable risk

What do we mean by avoidable risk?

Every investment has an element of risk. But there are actually TWO measurements: Perceived Risk and Actual Risk.

Our challenge as investors is to move from our perceived risk to understanding the actual risk. Then and only then, can we make an informed decision.

Knowledge is the best investment, and hard facts and the determination to leave no stone unturned are the key tools to making this transition.

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